We ran a session the other day with colleagues from around Cumbria who we have identified as "movers and shakers" in the Social Media world.
We brought them together to help us understand the things that work and those that dont
In short a Social media tweet up
We used the Tag #cumbrianetwork
Some of the findings included
Need to get the recent Social Media Research document out to public
Attendees were very much Interested in how networks deliver
There was an Appetite to share and work with social innovators in Cumbria
The County had made use of it's Social Media networks in responding to critical incidents
Some areas our critical friends suggested for the police
Keep having a presence and do it right
Use it for Major incidents
Maximise the use of free sites eg FB Twitter YouTube, Flikr, Audio Boo
We need to accept that most people do not talk about crime on SM. Only 3% of time was spend discussing crime
They recognised the use of SM at Appleby Fair and suggested we had now set a precedent
Our Proactive use was good
Our general Response to issues was good
Felt we could do more more proactive in outlining police operations or activity
And we also received some helpful feedback about our use of Twitter
In relation to specific feedback we were told that sometimes there are big gaps of 8 or 10 hours in our messaging. This should be reduced
Many People followed us because of the presence of a police badge
But overall there are still few people on Twitter actually but the potential audience must be about 300000
Most of the time people are not interested in policing issues and use SM for it's main. Purpose social interaction.
Many will only be interested if there is an issue
Eg if snow then interested but when it melts not so
The grop suggested we make better use of the many highly connected people to get messages out
One suggestion is that we build othe Cumbria Alert system we set up
In terms of wants and wishes it was clear we could do more to promote stories of good events that we have been involved in
Interesting stories about what we have done and the use of SM to make it work would be well received also stories about how we have resolved specific issues or case studies
Could use the link on our profile to stories about police activity.
It was a valuable lesson in the power of listening ti informed people and their ideas will be used over the next few months to change the way we work.
The most immediate change was to remove some of the negative language In our profile. Don't use Don't
They expressed the importance of Getting accurate messages out
Issue of getting from the connected to the unconnected was DI udder and how we turn links follows and friends to those not online
Need to address issues on FB as well as Twitter. We need to increase the work o our Facebook site to match what we do on other SM sites
A suggestion was made to add an RSS Feed and to State where your next update will appear
We discussed creating a Cumbria 999 feed emergency SM system with other blue light services
With an emergency hashtag for when people needed urgent critical information only
We asked if they felt it would help for us to do a Tweet Day
No don't do it was the response. Simple feedback is always best.
We were encouraged to increase the amount of Road Accident information with perhaps a summary on a Monday
Generally a request for more information about what we do and how we do it, particularly a suggestion we do more to let people know how they cam protect themselves, warnings about hoaxes and frauds, linking with Trading Standards perhaps.
A very valuable experience.
I think it really pays to reach out to those who are already on the pitch
This is my personal blog for issues that I will make comment upon, my own views. Feel free to comment or connect with me. AQL commissioned Ambassador for the Yorkshire Humberside Cyber security Information Sharing Partnership To join follow www.ncsc.gov.uk/CISP
Saturday, 3 December 2011
Social Media. Getting local feedback.
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