Joseph Porcelli
GovDelivery
Email as a critical role in Comms
How do you have conversations after networking events.
Govloop
Neighbours not communicating about crimes etc in locality. Getting rope to show up at events. But how can it be possible to communicate without people having to be present at meetings all the time.
Orgs must be able to reach new and existing audiences and create new expectations.
How are we using technology to make a difference in people's lives. Obama
If email was a country would be 3b users
Email is the foundation of digital outreach.
Communications Strategy framework
Effectiveness
Efficiency
Engagement
Get people to sign up. Make it easy
Use an overlay on the site. Invite web visitors in
Use media to captivate attention and then email eg great picture
Cross-promote via GovDelivery network
Capture subscribers at exciting times
Drive sign ups from your social channels
Invite subscribers to share
Invite FB fans to subscribe via Tab
Use social media login to allow sign up
Tips
Create Once Publish everywhere
Automatically send rich SM content to subscribers
Twitter using email to drive engagement the social media waterfall.
Use the right template
Communications timing should be balanced. Not too much. It needs to be actionable. Engagement funnel.
See www.community.fema.gov
Preparedness information tips etc
www.reachthepublic.com
Interesting presentation that gives a high value to gathering mass email and using the flexibility of social media to make it work. A joined up create once deliver once approach.
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