Stephanie Mckenzie Smith
York regional police
Death of officers changed the approach to Social media.
Final call of officer all over the Internet
Need to have a crisis plan
SM is your first and last line of defence
SM removes the media as a filter
Your critics have the same tools as you do
In critical incidents it's a two way process. No gatekeeper for media.
Use the whole SM arsenal
Important to know who the players are and what their role is. Consider the physical location of your team. Engage the incident specific Standard operating Procedures. Describes the role of the Social Media Officer. Posting responding, using triage and take-down
Need monitors as well to cover different sites and profiles. Seeking out information etc
Identify your detractors and influencers
Talked through the Crisis Comms Plan
Very useful insight into crisis management and the opportunities available through SM
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